Revolutionary 5 years of Indian Healthcare Industry. Last five years has changed Indian hospitals and its services forever by adding thousands of hospitals beds and number of top of the class hospitals. And as Dr. Naresh Trehan of Medanta Medicity rightly said, “Many good hospitals started in last few years which has better infrastructure and quality of Doctors than world’s best Hospitals.” if someone visited India five years ago for the healthcare treatment then he or she will be shocked to see the dramatic changes it has gone through. In the Healthcare industry where the Man and Machines rules, these experiences man (Doctors) are taking control of not only management but design and services part of the hospital as well. We found out that many new hospitals are built by most experienced doctors with the vision to provide cutting edge technology and skills to its biggest pool of patients – World’s largest pool of Indian Middle class population. Indian middleclass driving the demand for quality healthcare services and infrastructure.
Many Indian hospitals are not attracting international patients not because they are not up to the mark but we observed that they are running at their capacity or as Dr. Nagendra Swamy of Manipal Hospital says, “Heart Bypass is a very routine procedure now a day, big hospital like ours are focusing more towards organ transplant and other specialized procedures.” He seems right as Indian Hospital in Tier 2 cities are now ready to take over that role of providing Heart Bypass, Joint replacements and Bariatric surgeries. Hospital in Tier 2 cities of India are equally equipped and having a very experienced doctors.
NRI a big advantage to Indian healthcare Though Indian health care industry is advertising very less but it is enjoying a big share of international patients from around the world. More than 580 big multi specialty hospitals and 400+ single specialty clinics in India are treating International patients and Tier 2 cities are very active in promoting their services. NRIs visits their home town once every year or two year and would like to opt for Diagnostic and Wellness tourism activities as it is time consuming and costly in their countries. Hospitals promoting just executive checkups are trying to building trust through feel good visits and show them their quality commitment and technology up gradation during their visit.
Please visit http://archive.constantcontact.com/fs037/1102570284699/archive/1103662410739.html for patient inflow analysis.
New Indian avenues attracting International patients.
IVF and infertility procedures:India was the second country in the world to have a successful pregnancy with IVF and has very experienced doctors from west. In addition to success rates, India offers least expensive IVF treatments among all other countries with similar infrastructure and doctors.
Wellness, Diagnostic and Medical Spa Tourism: India being a big tourist place for its history and culture offers Yoga and Ayurveda. This very popular alternative and wellness treatments are attracting many visitors. Resorts with these options along with Medical Spas are in big demand. Very few hospitals have direct tie ups with wellness centers but offering more options at the hospital and Resorts will definitely higher patient’s overall experience.
Dental Tourism: A small treatment which is time and money consuming in USA and Europe can be combined with vacation at tourist destinations in India. We see many successful Dental clinics in India having more than 50% international patients through world of mouth referrals and good branding initiatives.
Demand of International Patients coming to India. There are two totally different types of patients benefiting from Indian Hospitals. Those from less developed countries: they do not expect any added services or soft skills of Medical Staff, while those from developed countries compares Indian Hospital with western world and other Asian healthcare facilities in countries like Singapore, Thailand and Malaysia. But apart of international patient expectation, for its own Indian population, Indian Hospitals will have to combine Hospitality with Medical services. Indian Hospitals in Tier 2 cities are also improving on.
Hospitality, Awareness towards international healthcare system
Medical staff is being trained for changing attitudes, soft skills and culture sensitivity issues
Ambience, Space designing and companion activities
Branding campaign and communication channels